Eric Taubert is a digital marketing professional who leverages creativity and the latest digital technology to position The Pegasus Group’s clients for optimal research, branding, community building, and customer engagement opportunities online.
As the founder of Barometer Media LLC — a boutique digital marketing firm serving the tech startup, destination, luxury hospitality, travel and retail brand industries — he has worked on successful content marketing, social media and digital outreach campaigns with an eclectic group of clients across the hyper-local, national and global stages.
Eric is well versed in campaign strategy and management techniques for brands, retailers, entertainment entities, consumer research firms, media conglomerates and other companies. His contributions to the workflow of various businesses include social media management, building social web communities, crowd sourcing/UGC/call-to-action campaigns, brand monitoring, inbound marketing content strategy, cpc/cpm/cpi campaigns, harvesting research/data insights and marketing analytics.
With a solid background in eCommerce, market research, digital messaging and a over decade’s worth of experience working with software development teams across a variety of industries – Eric is well-equipped to quickly analyze and optimize the digital efforts of any upstart or existing business with an eye towards decreasing costs, increasing value/revenues and exponentially growing mind share.