The Pegasus Group approaches Marketing (and sales) with a dual perspective of Chief Marketing Officer and ground-up practitioner.
Segmentation and Personae – We work with clients to understand the key traits that lead to actionable segmentation of customers, including developing individual customer personae and acquiring key customer insights.
Value Proposition Mapping – We connect critical value propositions to appropriate constituents and work to be sure the relationship is optimized.
Brand & Positioning Strategy – We focus on developing an effective brand position and 5-second brand statement and further work to align marketing, branding and sales strategies with overall business objectives.
Customer Journey – We map the customer journey to understand when and how to best reach customers to influence their purchase decisions. Our activities focus on understanding the entire journey, so we can reach customers in the right place, at the right time, with the right message.
Loyalty & NPS – We help companies design programs to surface and nurture customer brand advocates. As part of our activities we utilize Net Promoter Score® to identify and nurture loyal customers who are active proponents of your organization.
Tactical Planning & Implementation – As embedded managers, we build out full tactical marketing plans and directly implement them on behalf of clients.
Marketing Audits – Our Marketing Audits evaluate the current ‘state of play’ within the organization. Through a series of interviews, asking participants an iterative set of more than 50 questions, along with hard data gathering, The Pegasus Group develops a comprehensive picture of the current marketing practices, processes and environment. The results of the Marketing Audit provide a rapid informational download and the ability to identify key areas that need modification or improvement in order to achieve rapid success.
The Pegasus Group also performs Marketing Audits as a standalone service for clients.
*NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld