Strategic planning is an absolute necessity for any successful business, particularly when areas of your company have need of direct improvements. Corporate strategy ensures that there is a top level plan in place to leverage assets so that the organization as a whole exceeds the value of its component parts. Conceptualizing and articulating as successful strategy
Many organizations – particularly small and medium size enterprises – are uncomfortable with strategy development. Often, strategy and the conceptualization approaches associated with it are seen as ‘loose,’ soft, bureaucratic and disconnected from practical operations. In many cases, leaders of these organizations question whether Corporate Strategy is even a useful tool in revealing those large, often disruptive, inflection points that create substantive long-term value.
We believe these concerns are founded in the misapprehension that strategic planning is primarily a focus on annual budgeting and 3-5 year plans. While important, The Pegasus Group views such activities as ‘Strategic Maintenance’ and believes that powerful corporate strategy requires an unrelenting focus on mechanisms of stakeholder identification, value creation and integration of those two elements.
The Pegasus Group also leads Quarterly Strategy Workshops for selected enterprise and not-for-profit clients that are designed to facilitate the creation of planning processes leading to accelerated success.